Managing the Chaos Campaign

While acting as the account management support, I worked through creative account approvals, client feedback, and coordinated with media to launch the campaign.

In this hybrid position, I took the lead on writing the tactical briefs for the campaign. It involved separately briefing creative on the messages for awareness and consideration. The goal was to showcase how CG Atlantic has insurance for every need. The campaign included OOH, print, in-store signage, paid social, and radio.