Five Guys Refreshingly Real Campaign
The objective was to create a haven of simplicity in a overcomplicated world with the launch of a new brand platform.
While acting as a strategic partner for our internal teams, I supported the strategy director to execute the new brand strategy by leading thought leadership and paid social tactical briefs that focused on large orders, online orders, store visits, sports, app downloads, and specific Canada stores.
Continuing to lead various tactical efforts, I also created the video and audio brief that brought the north star to its biggest execution yet... their first video campaign!
While acting as a strategic partner for our internal teams, I supported the strategy director to execute the new brand strategy by leading thought leadership and paid social tactical briefs that focused on large orders, online orders, store visits, sports, app downloads, and specific Canada stores.
Continuing to lead various tactical efforts, I also created the video and audio brief that brought the north star to its biggest execution yet... their first video campaign!
Paid Social
Video Campaign
Next︎CG United Launch