CG United Launch
After the launch strategy was developed, I wrote multiple tactical briefs that focused on the assets that needed to be made for the Day 1 launch of the new brand, CG United. The goal was to introduce CG United by showing the strengths of CG and Massy United. This launch primarily included a website landing page, paid/organic social, print, display ads and emails to various stakeholders.
While acting as a strategic partner for clients and our internal teams, I supported the account leads with client communications and coordinated multiple teams, such as creative, studio, media, and project management.
While acting as a strategic partner for clients and our internal teams, I supported the account leads with client communications and coordinated multiple teams, such as creative, studio, media, and project management.
Social
Social Headers
Display
Website
Next︎CG United Awareness Campaign