CG United Awareness Campaign
Once most of the 21 markets fully switched from Massy United to CG United, I wrote the conceptual and tactical briefs to continue spreading awareness of CG United and its services.
This campaign took place after the launch to start building the new brand. The overarching CG brand was still unknown to many of the new markets. So, the goal was to introduce CG and excite the audience about the merger. After the team landed on a creative concept, they made tactical assets such as radio, paid/organic social, and in-store signage.
This campaign took place after the launch to start building the new brand. The overarching CG brand was still unknown to many of the new markets. So, the goal was to introduce CG and excite the audience about the merger. After the team landed on a creative concept, they made tactical assets such as radio, paid/organic social, and in-store signage.
Paid Social
IG Story
OOH
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