
My First Published Article
Shaping conversations that matter︎
The aspiring strategist takes on PR?
︎During my time at Racepoint Global, my internship project centered around developing a thought piece I am passionate about. From my work on our tech accounts, I was able to find key trade articles to support my piece centered around technology. This is my first published article and a writing experience I’ll never forget.

Abstract:
New technologies affect Generation Z’s lifestyle more than any other generation before. As a member of Gen Z, I can speak for myself and my peers in saying that we grew up with technology in our homes watching our favorite streamed shows on Smart TVs, in our schools completing assignments on classroom laptops, and in our everyday work lives building our networks through platforms such as LinkedIn. 5G technology, virtual assistants, self-driving cars, augmented reality, biometrics, social media, and crowdfunding are just the tip of technologies we’ve seen evolve. These technologies are impacting my generation directly with how we express our ideas and engage with the world; it’s exciting to think about how this will affect our futures.
Insight:
Gen Z grew up immersed in technology during a digital era.
The Idea:
Technology, a driving factor in Generation Z’s place in society.
Why?
The reader would be interested because this is an opportunity to hear from a writer growing up in this generation. This doesn’t only affect generation Z. It is necessary to understand the changes happening to people that are many industries’ entry-level employees. This is changing before our eyes and being implemented in our day-to-day lives.
The Outcome:

Click to read!