MAIP - Jollibee
My team had to build a mock campaign in 17 days. This fast-paced project showed us that strategy can bring chicken joy awareness to North America. We were briefed by David&Goliath.
My role was to research the category, build the creative brief, and construct the story of our data, insights, strategy, and big idea. The objective was to launch Jollibee chicken wings in a way that sparks trial and drives sales among the North American audience while staying true to the brand’s roots and core audience. The creative included OOH, TV, social media, influencers, in-store promotions, and launch activations.
My role was to research the category, build the creative brief, and construct the story of our data, insights, strategy, and big idea. The objective was to launch Jollibee chicken wings in a way that sparks trial and drives sales among the North American audience while staying true to the brand’s roots and core audience. The creative included OOH, TV, social media, influencers, in-store promotions, and launch activations.
